 Evon Ypy , twenty-one this year, and is currently pursuing a (BA) Hons Degree in Interactive Media Design at The One Academy Sunway, Malaysia. A girl who loves to read Chinese fiction novels alot, to her, books are the visual to the mind. She is also a big fans of anime and manga, and is taking a part-time Japanese Language Level 2 classes in Ringo Language center. Besides, the results of her MBTI test shows that she is an INFJ who likes to think to talk, this is why she isn't a fast thinker, can't responses to question immediately, it often takes some buffering and loading times... If it scares you, it might be a good thing to try. |
#1 Semiotics
 2013年7月10日星期三  05:01  0 Comment(s)What is Semiotics? 
Semiotics is related with 'text' - It is commonly used in written/printed words.
Definition i. the study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing. ii. a general theory of signs and symbolism, usually divided into the branches of pragmatics, semantics, and syntactic. A science that studies the life of signs within society is conceivable. It would be part of social psychology and consequently of general psychology. I shall call it semiology (from Greek semeion “sign”). Semiology would show what constitutes signs, what laws govern them. -Ferdinand de Saussure (1857-1913) Basically, semiotics is the study of signs or the study of how culture creates meaning. And signs can be anything, for examples, words, images, gestures, sounds, objects and ideas; they are mediums (media) that create social and cultural meaning. In the sign system, a symbolic system are controlled by rules and conventions accepted by a group that can be learned and transmitted. Taken from: Example 1 I found this picture on Google Image :} it's pretty direct explains on Sign, Using Mac Donald as an example, its logo is signified which evoked in our mind sort of like a mental concept. While the slogan 'i'm lovin' it' is the signifier, it has no special meaning till Mac Donald used it as the slogan, it give meaning to it. & our brain will automatically have the Mac Donald logo whenever we see this slogan. Just like Nike's 'Just do it'.  Example 2 A short clip trimmed from Big Bang Theory, 'Semiotics of The Tie' that might gives a brief idea of what is semiotics, and understand it better with the example of THE TIE. Sources Taken from: http://dictionary.reference.com/browse/semiotics [1] Taken from: http://www.peripatetic.us/what-is-semiotics.pdf [2] Annotation [1] It gives me an brief understanding of what is the term meaning. [2] Gives me more legit information about Semiotic, and discovered that it origin from Geek language. |