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Evon Ypy , twenty-one this year, and is currently pursuing a (BA) Hons Degree in Interactive Media Design at The One Academy Sunway, Malaysia. A girl who loves to read Chinese fiction novels alot, to her, books are the visual to the mind. She is also a big fans of anime and manga, and is taking a part-time Japanese Language Level 2 classes in Ringo Language center. Besides, the results of her MBTI test shows that she is an INFJ who likes to think to talk, this is why she isn't a fast thinker, can't responses to question immediately, it often takes some buffering and loading times...

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#12 Sensitivity in Malaysia - things not to do on/promote with ads
2013年7月31日星期三 04:19 0 Comment(s)

Malaysian adolescents view of controversial ads



There are three broader categories of controversial products, which are..
-alcoholic bevarages
-products directed at children
-health/sex-related products

Some suggested a foue category grouping ..
-gender/sex-related products
-social/political groups
-addictive products
-health and care products

Why do we have such prohibition?

This prohibition has to achieve racial and national harmony in Malaysia. And the ads code in our country is mainly influenced by Islamic values.  The laws are meant to ensure that mass media content is acceptable to Islamic principle and values.

Dress codes 

Other than that, there are also things not to portray in the advertisements/commercial for example dress codes of the models posing. From a book Interactive Media: The Semiotics of Embodied Interaction has explain that dress codes is about the important of how people dress up according to particular situations. 

Here is one example of Raya Ramadan tv commercial that got banned, because many of the Muslim citizens felt insulted and not happy with it and they voices out to that Tv channel to forces it to banned. It says this ads is too westernize, unIslamic, and Satanic. 
it is deemed to be too westernized, un-Islamic and Satanic! - See more at: http://www.tekkaus.com/2010/09/tv3-hari-raya-aidilfitri-banned.html#sthash.4Rjydx3M.dpuf
it is deemed to be too westernized, un-Islamic and Satanic! - See more at: http://www.tekkaus.com/2010/09/tv3-hari-raya-aidilfitri-banned.html#sthash.4Rjydx3M.dpuf
it is deemed to be too westernized, un-Islamic and Satanic! - See more at: http://www.tekkaus.com/2010/09/tv3-hari-raya-aidilfitri-banned.html#sthash.4Rjydx3M.dpuf
it is deemed to be too westernized, un-Islamic and Satanic! - See more at: http://www.tekkaus.com/2010/09/tv3-hari-raya-aidilfitri-banned.html#sthash.4Rjydx3M.dpuf
 

Reference
O'neil, S. (2008) Interactive Media: The Semiotics of Embodied Interaction. London: Springer, p. 70. [1]
Sources
Taken from: http://www.academia.edu/1863723/35_Attitudes_towards_offensive_advertising_Malaysian_Muslim_vuews [2]
Taken from: http://www.tekkaus.com/2010/09/tv3-hari-raya-aidilfitri-banned.html [3]
Annotation
[1] Get to know what is dress code, and why people dress that way in different situations.
[2] Besides the slideshows, there is a detailed version of the attitudes towards offensive ads in Malaysian Muslims view.
[3] Explore the case study of the Ramadan banned video on TV3



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