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Evon Ypy , twenty-one this year, and is currently pursuing a (BA) Hons Degree in Interactive Media Design at The One Academy Sunway, Malaysia. A girl who loves to read Chinese fiction novels alot, to her, books are the visual to the mind. She is also a big fans of anime and manga, and is taking a part-time Japanese Language Level 2 classes in Ringo Language center. Besides, the results of her MBTI test shows that she is an INFJ who likes to think to talk, this is why she isn't a fast thinker, can't responses to question immediately, it often takes some buffering and loading times...

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❥ 2. The process of communication
2012年7月9日星期一 22:17 0 Comment(s)

What is Shannon & Weaver's model of communication process?

In 1948, Shannon and Weaver both of them join together to write an article called as "Shannon-Weave model of communication". This particular model is specially designed to develop the effective communication between sender (T)  and receiver (R). "Noise" is the factor which affects the communication process. 

Taken from: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

The eight key elements

Within the model exist eight key elements that are necessary for communication, or information transmission, to occur. These elements are ...

♥ Sources - the initiator, or origin, that puts the model into action
♥ Encoder - specific format of the message (suitable format for later interpretation)
♥ Message - the information
♥ Channel - the route that message travels on
♥ Decoder - to interpreted
♥ Noise - the distortion that changes the initial message
♥ Receiver - takes in the message that sources sent out
♥ Feedbacks - reply to the sources what they have received

Taken from: http://www.uri.edu/artsci/lsc/Faculty/Carson/508/03Website/Hayden/ShanWeav.html

Basic communication model example



1. The girl stimulation that results in a thought
2. Encoding of the thought into a message
3. Transmission of the message over a communication channel
4. Decoding of the message by the recipient into a thought
5. Internalization of the message by the recipient

Taken from: http://jou55online.livejournal.com/1206.html


Practical example of Shannon-Weaver's process of communication




1. Sources - I thought to feed my puppy
2. Encoder - take a scoop of dog food
3. Channel - bowl
4. Decoder - puppy eats it
5. Receiver - puppy received a scoop of dog food
6. Feedbacks - poop ;D




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