 Evon Ypy , twenty-one this year, and is currently pursuing a (BA) Hons Degree in Interactive Media Design at The One Academy Sunway, Malaysia. A girl who loves to read Chinese fiction novels alot, to her, books are the visual to the mind. She is also a big fans of anime and manga, and is taking a part-time Japanese Language Level 2 classes in Ringo Language center. Besides, the results of her MBTI test shows that she is an INFJ who likes to think to talk, this is why she isn't a fast thinker, can't responses to question immediately, it often takes some buffering and loading times... If it scares you, it might be a good thing to try. |
❥ 4. Semiotics
 2012年7月16日星期一  11:28  0 Comment(s)What is Semiotics? A science that studies the life of signs within society is conceivable. It would be part of social psychology and consequently of general psychology. I shall call it semiology (from Greek semeion “sign”). Semiology would show what constitutes signs, what laws govern them. Ferdinand de Saussure (1 857-1 913) Taken from: http://www.peripatetic.us/what-is-semiotics.pdf Basically, semiotics is the study of signs or the study of how culture creates meaning. And signs can be anything, for examples, words, images, gestures, sounds, objects and ideas; they are mediums (media) that create social and cultural meaning. In the sign system, a symbolic system are controlled by rules and conventions accepted by a group that can be learned and transmitted. Taken from: Sign composed of Signifier & signified Signifier is ... According to Barthes (2009) signifier is an image in a physical form of a sign that comprehend to our senses. Example, 'Tree'. Signified is ... According to Saussure signified is the idea or concept associated with a signifier, which together constitute the linguistic sign. Example,  
According to my notes (jot down during lecturer giving lecture), signification is the process of signs being-made-notice-and-understand. :D It is the arbitrary relationship between the signifier and signified.
 An easier way to understand what it's all about. :) Found this image really helpful. |